All topics
Trust Is a Growth Strategy: Kent Grayson on Persuasion Knowledge
Trust is a Growth Strategy with Kent Grayson
TMThe Marketing Architects PodcastthemarketingarchitectspodcastFull transcript
English
Summary：Kellogg's Kent Grayson joins Marketing Architects: trustworthy ads start with trustworthy marketers. He traces a lifelong pull toward truth and deception, then unpacks persuasion knowledge—and why marketers often misread what happens when people realize they're being sold to.
Core points (3)
Core points (3)
- 1Solid strategy first: tactics fail without a trustworthy marketer.
- 2Persuasion knowledge grows early—kids already have sophisticated schemas.
- 3That knowledge activates only when needed, not in every encounter.